Online shopping and delivery models aren’t just for had and soft goods anymore. The dark horse bringing up the rear is one that has been embraced by pizza and Chinese restaurants long ago. It’s food delivery. Online food deliver was a $30 billion industry in 2017, accounting for 5 percent of a restaurant’s total sales, says Dan Hunker, research analyst at CBRE. This market is growing by about 20 percent a year, however. Today, it is a $35 billion-plus market that is forecasted to swell to $365 billion worldwide by 2030, according to Morgan Stanley. By 2022, online food delivery orders are expected to account for 30 percent of total restaurant industry growth.
This spells good news for restaurants…or does it? The issue lies in the additional strain these orders, which are generally placed through apps like Uber Eats, DoorDash and Postmates, place on the restaurant’s cooking facilities and kitchen staff.
“While convenient for the consumer, this does, inevitably, place additional strain on food and beverage operators to keep up with a deluge of additional orders,” Hunker explains.